This little logo project went wonderfully -- it is truly a joy to work for nice people.
This client was starting up a new brand for the fitness / endurance / triathlon / multisport / personal coaching part of their life.. a sustainable and balanced base, resting on strong morals and standards of community; it was a great discussion right off the bat. 
We were able to bounce ideas back and forth quickly and using some new visual communication methods I'd been practicing combined with the clients original vision, we hit the ground running with some concepts that were all right in the ballpark of how we wanted to communicate her voice.
sketches and notes
This is an overlay of intake notes from discussion and research as well as some initial rough concept sketches.
concept presentations : round 1
revised concepts : round 2
revised concepts : round 3
final output
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