This was a fun project, highlighting the shops and markets nestled in the rolling hills of the beautifully scenic Tioga County; culminating with this Antiques Trail map. The brochure was styled to be displayed at various tourist information locations and among rack cards as a vertical tri fold.
Upon an explorer picking up the card, it could then fold in half keeping the overview of the entire county map on the front. The additional folded compact size keeps the main roads and towns easily visible while becoming even more manageable for use while traveling.
Inside is the close up of Owego, the commercial center of the Antiques Trail, which highlights regional landmarks, points of interest and the antiques shops along with their description. Again, with simple folding, you could walk about town with the 2 map panels visible, and the pertaining text would be on the back side; showing plenty of information, without being to large and unweildly.
Shown here are quick cellphone photographs of the in-house mock up, please pardon the low quality images of the sample.